The client was on an incredibly tight 2 week timeline and wanted to test the viability of an app concept that would game-ify events and support event planners.
We worked with the client to clarify their message, value proposition, and consumer and client market. Then we developed their messaging, branding, content, collateral and website design as a rapid-fire test to gauge market and industry response.
The site was designed with a dark motif to distinguish it from competitors and had an informative but playful tone. The site worked in visual cues (like arrows) to reinforce the products value as a way to target, connect with, and guide audience experience.